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TurtleCell is a product of its environment. Founded and based in Ann Arbor Michigan, President, Paul Schrems, conceived the idea for the TurtleCell one day when struggling with his tangled headphones on his walk between classes at University of Michigan.

Two-and-a-half years later, TurtleCell has a major licensing partnership and a committed team of 5 standing strong in the historic Kerrytown District of downtown Ann Arbor. The team consists of four recent U of M grads and a Michigan State University grad. As a young and aspiring collective, they all stand as avid music buffs who work resiliently to deliver the most convenient ways of connecting people to the music they love…

As Friedrich Nietzsche once wrote, “Without music, life would be a mistake.”